Features & tools
Everything in SEO Lab is built for DIY work on real URLs — diagnose, improve, generate copy-ready output, then measure. AI-powered tools have monthly limits so plans stay affordable; several practical tools are unlimited.
Audit & diagnose
Find what to fix first on a live page.
Site audit (AI · metered)
Score a page, see technical and on-page signals, get prioritised DIY fixes.
Competitor compare (AI · metered)
Put your URL beside a stronger page and work through a gap checklist over time.
Indexation check (unlimited)
HTTPS, robots/noindex, canonical, and robots.txt blockers that stop indexing.
Link check (unlimited)
Check a URL list for 404s, errors, and redirect chains.
E-E-A-T Signals (AI · metered)
Experience, Expertise, Authoritativeness, and Trustworthiness cues — and what to strengthen.
GEO Visibility (AI · metered)
How ready a page is for generative engines and AI citations.
Keyword brief (AI · metered)
Primary intent, related questions, and must-cover headings for a money page.
Improve
Copy-ready suggestions you paste into your CMS.
SEO improver (AI · metered)
Titles, meta descriptions, H1, and slug hints.
AEO improver (AI · metered)
Short answers, FAQs, and FAQ schema for answer engines.
GEO improver (AI · metered)
Local titles, geo meta tags, NAP tasks, and place-aware FAQs.
Alt text (AI · metered)
Suggested alt text for images missing accessible descriptions.
Internal links (AI · metered)
Where to link and which anchors help money pages.
OG preview (AI · metered)
Open Graph / social meta tags with a simple share preview.
NAP checklist (unlimited)
Canonical name/address/phone block and citation consistency tasks for GBP and directories.
Generate
Files and markup you can copy onto your site.
Rich results (AI · metered)
JSON-LD schema (Organisation, FAQ, breadcrumbs, and more) ready to paste.
Sitemap generator (unlimited)
Crawl your site or paste URLs — copy a ready-to-upload sitemap.xml.
llms.txt generator (AI · metered)
Draft an llms.txt summary file for AI crawlers.
Measure & learn
Visitor stats (per plan)
Lightweight tracking script — paths, referrers, devices. Site slots depend on your plan.
Optimisation guides (unlimited)
In-app documents for the gradual path, technical SEO, AEO, GEO, E-E-A-T, and more.
Why plans are not “unlimited everything”
Audits, competitor compares, and improver tools use AI, so each plan includes a monthly allowance — unlimited AI would make affordable DIY pricing impossible. Tools that do not rely on AI (indexation checks, link checks, sitemap generator, NAP checklist, and optimisation guides) are unlimited on every plan. Tracked sites stay limited because they store ongoing visitor data.
- Site audits
- Competitor compares
- Improver runs — meta, AEO, GEO, E-E-A-T, GEO Visibility, keyword briefs, alt text, internal links, OG preview, rich results, llms.txt
- Indexation checks
- Link / redirect checks
- Sitemap generator (crawl or paste)
- NAP checklist
- In-app optimisation guides